Our Story - Brackish Vodka

The Brackish Vodka Story

For those who live life with purpose, passion, and a slightly salty edge.

From Kitchen Table to Cocktail Glass

In 2019, Brackish Vodka was born from a simple conversation between two friends, JD Blair and PJ Green, over a glass of bourbon. Inspired by a shared passion for creating something extraordinary, they set out to craft a vodka that redefines smoothness and enjoyability. What started as a bold idea in JD’s kitchen quickly evolved into a vision to create not just another vodka, but the smoothest, cleanest vodka the world has ever tasted.

Their journey wasn’t without challenges. When COVID-19 disrupted plans in 2020, the founders used the downtime to refine their strategy. In 2021, Brackish emerged stronger, first as an apparel line that embodied a bold, coastal lifestyle and later as a premium vodka brand poised to change the spirits industry forever.

Crafted to Be Different

Brackish Vodka is not just a vodka; it’s a statement. At its core is a groundbreaking salt filtration process, a method originally conceived as a marketing innovation but quickly proven to be transformative. This proprietary process removes impurities while infusing electrolytes, delivering an unparalleled smoothness and a clean finish that elevates every sip. Crafted from 100% American corn, Brackish Vodka is gluten-free, small-batch distilled, and meticulously filtered to meet the highest standards of quality.

As JD and PJ often say, “Vodka is NOT vodka.” This philosophy drives every step of the process, from crafting a spirit that’s enjoyable neat or in a cocktail to redefining the expectations of what premium vodka should be. It’s vodka for those who live slightly salty, always ready to explore new horizons.

A Community-Driven Spirit

Brackish Vodka’s commitment goes beyond the bottle. Rooted in community values, the brand actively supports causes close to its heart. Brackish Vodka proudly gives back to the communities that have supported its journey. Whether sponsoring local sports teams, partnering with iconic organizations like the Jacksonville Jaguars, or supporting women in business, Brackish Vodka believes in using its success to uplift others.

The team remains dedicated to grassroots efforts, blending business growth with meaningful impact. Every bottle sold represents a commitment to quality, authenticity, and a brighter future for its communities.

The Journey Ahead

Today, Brackish Vodka is more than just a spirits brand—it’s a lifestyle. With a presence expanding across New York, Texas, California, and beyond, the team continues to raise the bar. From the smooth Original vodka to its unique line of flavors, every product is crafted for those who demand the best.

As Brackish Vodka grows, it remains true to its founding mission: to deliver exceptional quality, foster authentic connections, and inspire those who dare to live life boldly. Whether you’re toasting to adventure, celebrating achievements, or savoring the quiet moments, Brackish Vodka is there to make every moment smoother.